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Sven A. Haugland
Sven A. Haugland (born February 4, 1959) is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his work on marketing in the service industry,〔Ordanini, Andrea, and A. Parasuraman. "Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis." ''Journal of Service Research'' (2010): 1094670510385332.〕 and measuring Strategic alliance performance.〔Prashant, Kale, and Singh Harbir. "Managing strategic alliances: what do we know now, and where do we go from here?." The Academy of Management Perspectives 23.3 (2009): 45-62.〕
== Life and work ==
Haugland obtained his BA in Business Administration in 1982 at the Norwegian School of Economics, where in 1986 he also obtained his MA in Business Administration and in 1988 his PhD in Business Administration.
Haugland started his academic career at the Norwegian School of Economics as Associate Professor in 1994. In 1998 he was appointed Research Director of the SNF Centre for applied research at Norwegian School of Economics, and in 2000 he was appointed Professor of industrial marketing and strategy.
Haugland's research interests are in the fields of strategic alliances and co-operative strategies, retailing and distribution channels, and international management.〔(Sven A. Haugland ) profile at nhh.no. Accessed 01.02.2015.〕
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